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Phoenix shortly after rescue (photo courtesy Broken Tail Rescue)
Phoenix shortly after rescue (photo courtesy Broken Tail Rescue)

Now known as Phoenix, this pit bull mix was so weak when rescuers found him earlier this week that he had to be carried to their vehicle.


Emaciated, covered in sores, and barely able to stand, he was rushed to emergency care—another heartbreaking reminder of the cruelty some animals endure. It’s the kind of story that makes animal lovers—really anyone with a heart—ask why.


Phoenix was discovered near Chandler and Main streets in Worcester, where a man claimed he had found him a week prior and had been trying to nurse him back to health. But with severe injuries to his face and legs, and his body reduced to skin and bone, it was clear he had suffered far longer than a week. Worcester Animal Control responded to the call and reached out to Broken Tail Rescue, a group that has been working closely with the city’s officers to place animals in need.


Late that night, Joy Chambers, founder of Broken Tail Rescue, received the photos from Worcester Animal Control Officer Patricia Dykas—images no animal lover wants to see. Without hesitation, she committed to getting Phoenix the care he desperately needed.


“The ACO texted me at 10 p.m. on Monday with photos of the dog when she picked him up,” Chambers said. “I immediately said we would take him to the vet, so Tuesday morning, I took him down to Ocean State [Veterinary Specialists]. He was there until last night.”


At the hospital, veterinarians found that Phoenix was covered in dried feces, had multiple pressure sores, and was severely malnourished. But despite his horrific condition, there was some hope—his bloodwork looked stable, and there were no signs of refeeding syndrome, a dangerous condition that can arise when a starved animal is given food too quickly.


Now in a foster home in Millbury, Phoenix is slowly beginning to heal. “Today, he started showing tail wags,” Chambers shared. “And he was playing with a squeaker toy.” Small victories, but ones that show his resilience.


Ocean State Veterinary Specialists estimate Phoenix to be about five years old. Worcester Police are actively seeking information about who may be responsible for his neglect.


“People should call Worcester Animal Control if they know anything,” Chambers said. If you have any details, contact 508-799-1211. Tips can remain anonymous.


Phoenix’s story is one of suffering, but it can also be one of hope. With the right care and compassion, he will rise again—just as his name suggests.


👉 Want to help? Donations to Broken Tail Rescue can make all the difference in Phoenix’s recovery. Visit their website to contribute.




LANCASTER, MA—Pet Rock Fest, Inc. is thrilled to announce the 27th annual Pet Rock Festival, set to take place on Sunday, Oct. 5, 2025, from noon to 5 p.m. at the Lancaster Fairgrounds. Following a successful inaugural year at this spacious, animal-friendly venue, the festival is excited to continue its tradition in its new home. 


After an unforgettable 26th Pet Rock Festival last October, which attracted thousands of animal lovers to the fairgrounds, it’s clear that this venue is the ideal fit for the Pet Rock mission. The Lancaster Fairgrounds, known as the “home of the Bolton Fair,” offers ample grassy spaces, shaded picnic areas, pavilions, barns, and even a dog-friendly pond—all perfect for a day of pet-centered fun, community, and animal advocacy.


“After years of searching for the right location, we’re thrilled to bring Pet Rock back to Lancaster,” said Charlene Arsenault, Pet Rock Fest co-founder. “This site provides the space and amenities our festival needs to thrive. We look forward to building on last year’s success and welcoming even more supporters to celebrate and promote kindness to animals.”


Pet Rock Fest is New England’s largest event dedicated to animal welfare, featuring live music, interactive activities, and more than 100 animal welfare organizations. Last year’s festival showcased a Rescue Groups and Shelters Pet Parade, engaging K9 demos, “Pups in the Air” disc dog team, vegetarian food court with local favorites curated by VegFest, pet photo contests, the ever-popular amateur dog contest, giveaways, vendors, guest appearances, speakers and more. 


The event, as with the many before it, raised critical funds and awareness for animal nonprofits, helping to support rescues, shelters, and advocacy organizations across the region.


We’re not going anywhere, and consider last year a pivotal year in our mission to help as many animal causes as possible. 


The 2025 Pet Rock Festival will feature returning favorites, including the aforementioned attractions and features, live performances by local bands, interactive exhibits by CMDART and the American Red Cross, animal-friendly vendors, kids’ activities, and our much-loved Pet Rock Hero awards.


The Pet Rock Festival’s mission has always been to raise awareness and funds for animal welfare, and the Lancaster Fairgrounds allows for expansion in both programming and reach. This year, Pet Rock Fest will again partner with local nonprofit VegFest for a fully vegetarian food court and continue offering free and low-cost pet services, including microchipping and rabies vaccinations.


“We’re grateful for the support from the Lancaster Fairgrounds and our sponsors, vendors, and volunteers who make Pet Rock Fest possible,” added Jeannie Hebert, Pet Rock Fest founding partner. “Their dedication helps us grow and spread awareness about animal welfare every year.”


Pet Rock Fest gives its proceeds to worthy animal related charities that support a variety of causes, from shelters to law reform to farm animal sanctuaries.


Pet Rock Fest encourages everyone passionate about animal welfare to participate, whether as attendees, volunteers, sponsors, or vendors. Those interested in contributing to the 27th annual Pet Rock Festival should contact petrockfest@gmail.com for more information.


For updates on the plans for the event, groups signed up to attend, and other official or not so official news, visit petrockfest.org or check us out on Facebook at  https://www.facebook.com/petrockfest, on X (formerly Twitter) @Petrockfestival and Instagram @petrockfest.


About Pet Rock Fest


Celebrating more than 25 years, Pet Rock Fest is the largest animal welfare festival in the Northeast. Held annually in the fall, it features guest speakers, vegetarian food, live music, games, a raffle, vendors, and participation from hundreds of animal welfare organizations. Beyond its flagship festival, Pet Rock Fest is a nonprofit 501(c)(3) organization dedicated to raising funds year-round for animal welfare nonprofits and causes across New England. Donations to Pet Rock Fest are tax-deductible and directly support efforts to improve the lives of animals in need.


If you’d like more information, visit www.petrockfest.org.


Short, calendar entry below for listings: 


What: Pet Rock Fest 2025


When: Sunday, Oct. 5, 2025, noon to 5 p.m. 


Where: Lancaster Fairgrounds (Home of the Bolton Fair), 318-7 Bridge Road, Lancaster, MA 


Cost: $15 adults, $5 kids 12 and under 


Short Description: The 27th annual Pet Rock Festival continues to put the spotlight on the animal welfare organizations of New England that work hard to promote kindness to animals. Pet Rock Fest features live music, performances and games for kids, author signings, Pups in the Air Frisbee Dog Team, photos of your pets, animal mascots, vegetarian food court, games for kids, contests for dogs, a cat photo contest, doggie massages, a doggie water park, demonstrations, exhibits, vendors and, most importantly, hundreds of nonprofit groups devoted to animal welfare causes. 


Pet Rock Fest gives its proceeds to worthy animal related charities that support a variety of causes, from shelters to law reform to farm animal sanctuaries.


Proceeds support a variety of New England area animal organizations




MASSACHUSETTS—January 2025 — Pet Rock Fest is proud to announce that it has once again awarded thousands of dollars in donations to numerous animal welfare charities across New England. These funds, raised primarily through the 26th annual Pet Rock Festival held in September 2024, directly benefits organizations dedicated to animal rescue, care, and advocacy.


The 2024 festival marked a pivotal year for Pet Rock Fest as it transitioned to its new home at the Lancaster Fairgrounds. With this move and a new fall date, the festival focused on rebuilding and reconnecting with its community of supporters. The success of this year’s event ensures that the Lancaster Fairgrounds will host Pet Rock Fest 2025, continuing its legacy of promoting kindness to animals and responsible pet ownership.


This year’s recipients include both longstanding partners and new beneficiaries. Among the organizations awarded donations are KIND News-Red Rover, the Greyson Hound Foster Fund, Foster Parrots, MSPCA, Greyhound Friends, Missing Dogs Massachusetts, Community Cat Connection, CMDART, Second Chance Animal Services, PittieLove Rescue, Paws 4 A Cure, Diego’s Friends Farm Sanctuary, and Juno’s Place. 


One recipient, Paws 4 A Cure, provides critical financial assistance to families nationwide who cannot afford veterinary care for their dogs or cats. Keri Goldman, President and Founder of Paws 4 A Cure, shared her gratitude:


“On behalf of Paws 4 A Cure, I extend my sincerest appreciation for your support and generosity. Your extremely generous donation truly means so much to me and the families your contribution will help. With your support, we can continue to provide the gift of time to fur parents by ensuring their beloved companions receive the urgent veterinary care they need. Your commitment to helping us is deeply appreciated.”


Dallas Keeney, president and founder of Diego’s Friends Farm Sanctuary, told Pet Rock Fest: 

“The improved fencing project will allow us to continue in our mission of educating animal owners on the necessity of proper fencing (in both size and structural integrity) as to help ensure the safety of their animals. The absolutely gracious donation from Pet Rock Fest will help us purchase supplies for new fencing to increase the safety and security of our sanctuary animals. We are so grateful to them for their continued love and support!”


Pet Rock Fest has also provided financial assistance to local pet owners facing urgent veterinary expenses, offering support during times of critical need. Additionally, we have contributed to organizations that advocate for stricter enforcement of animal cruelty laws, promote awareness through petitions like those on Change.org, and work to hold perpetrators of cruelty accountable. These efforts align with our mission to ensure justice and compassion for all animals.


"Thanks to Pet Rock Festival's proceeds, we can provide Kind News magazine to 28 Worcester and Lancaster area elementary classrooms in 2025, reaching approximately 800 students,” said Katie Campbell, RedRover president and CEO. “We're thrilled to continue Pet Rock's celebration of the human-animal bond in these schools through articles that explore responsible pet care, animal behavior, and efforts to help animals in crisis. From young people volunteering at their local animal shelters to animal control officers providing rescue, the stories featured are powerful because they model kind actions, which we hope will inspire future acts of kindness."


The Pet Rock Fest team carefully selects its beneficiaries based on their reputation, impact, and services provided to animals in need. This year’s donations reflect a diverse range of causes, from local rescues and shelters to farm sanctuaries and law reform initiatives.


“We are so thankful to our supporters and sponsors for making it possible to fund these vital animal welfare nonprofits,” said founding partner Jeannie Hebert. “The festival’s mission is rooted in helping these organizations thrive, and it’s gratifying to see the impact we can make together.”


Charlene Arsenault, founding partner, added, “Pet Rock Fest started as a response to an act of cruelty, and it has grown into a platform for promoting kindness to all animals. By bringing together a wide range of organizations to share their missions, we aim to educate and inspire. Most importantly, we provide financial support to help these groups make a difference. Every attendee, supporter, and donor plays a crucial role in this mission.”

In addition to its donations, Pet Rock Fest has supported reward funds in local animal cruelty cases and provided medical assistance for pet guardians facing financial hardships.


The 27th annual Pet Rock Festival is already in the works, with exciting plans underway to build on the success of 2024. Stay tuned for details.



About Pet Rock Fest


Celebrating over 25 years, Pet Rock Fest is the largest animal welfare festival in the Northeast. Held annually in the fall, it features guest speakers, vegetarian food, live music, games, a raffle, vendors, and participation from hundreds of animal welfare organizations. Pet Rock Fest is a nonprofit 501(c)3 organization, and donations are tax-deductible.



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ABOUT US >

Pet Rock Fest is not only a huge animal event, but a year-round endeavor to educate, promote and communicate with people the importance of treating animals with kindness. Our Web site, www.petrockfest.org, has become a general meeting place for concerned animal lovers to unite and share information and thoughts. On this site, we post animal news, link to important animal related sites, update you on our upcoming festival and most importantly, provide a forum for folks to chat. Please visit our site and communicate with us, and others, often. Get involved. Learn more. And remember, they can’t talk, so we will.

CONTACT >

Charlene Arsenault
petrockfest@gmail.com 
508-832-8918 or 508-736-7708

 

Jeannie Hebert
jhebert@blackstonevalley.org
508-981-5782

© 2021 Pet Rock Festival

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