The Festival

petrock2014-scenePet Rock Fest moves, people will follow.

That proved to be true on Sunday, Sept. 7, 2014, when thousands trekked to the Sturbridge Host Hotel in Sturbridge for the 16th annual Pet Rock, brought to us by World’s Best Cat Litter.  On the water, surrounded by pups (and their people), with the sun shining and a light breeze  the Pet Rock Festival was held for the first time at the Sturbridge Host Hotel.

Moving the venue of an established event – particularly some distance from the original – can pose some challenges, and it did. Particularly for participants, we know it was slightly confusing.

Overall, we hope all participants, and attendees (including the pets!) had a great time.

It may have had a different layout than years past, but there was even more to do and see this year – and fans proved it by staying, hanging out, and showing their support.

Congratulations to New England All Breed Rescue, which won the adoptable pet parade, winning $500 from Pet Rock Fest. Mass. Vest a Dog and Last Hope K9 Rescue also won $500 each from Pet Rock Festival in the annual nonprofit lottery. And way to go Lee White from Framingham MA. He won $349 in the 50/50 raffle from Pet Rock Fest. Congrats to all!

For music in 2014, Sam James, Wilbur and the Dukes, the Silverbacks, Just for Kicks and We and Mrs. Jones all gave us dynamite sets of tunes, both down by the stage on the water, and out in the World’s Best Cat Litter Land.

worlds-best-cat-litterHundreds acted like cats and made it through the “no clay challenge” by World’s Best Cat Litter, winning prizes at the end from our feline hosts.

CMDART set up its agility course, Pups in the Air put on some outstanding Frisbee dog shows, Sea-Jay Photography snapped shots, Eve Tribal Belly dancers and Becker College dance teams performed and the amateur dog show brought dozens of participants competing in categories such as “sweetest face” and “best wag.” The contest was sponsored by Especially for Pets and John Paul Pet. Congrats, too, to the winners of the Cat Photo Contest. Each (12 of them) won trophies and gift cards to Ellie’s Pet Barn, plus a feature in the 2015 Pet Rock Calendar.

Rep. Jamie Eldridge, too, spoke on advances in legislation to protect animals in Massachusetts. Hero awards were presented to the Sturbridge Fire Department and Caley Phillips.

Logo1Thanks to our sponsors. In addition to World’s Best Cat Litter, our presenting sponsor, special thanks to PetSmart, Holden Veterinary Clinic, PetCo, TD Bank and Especially for Pets.

Check out our site, Facebook and Twitter for updates on this year’s festival, as well as upcoming events. We will also announce our charity donations soon, too.


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It was windy, but Pet Rock Fest prevailed. Despite a few pesky gusts, we couldn’t have asked for a nicer day on Sunday, Sept. 8, when the 15th annual Pet Rock Festival took place at Quinsigamond Community College in Worcester. 

More photos and feedback coming soon!

Glen Phillips, singer-songwriter who is best known as the frontman for Toad the Wet Sprocket, performed solo as part of the day’s festivities. Phillips most recently released “The Coyote Sessions,” a “one mic solo record.” Phillips treated the packed lawn to many Toad hits, including “All I Want,” Good Intentions,” “Walk on the Ocean,” “Something’s Always Wrong” and “Dam Would Break.” Phillips graciously met with fans following the show, signing autographs, taking pictures and selling copies of his CDs.

Presented by Feliway and Adaptil, as well as supporting sponsors PetCo, PetSmart, Canine Company, TD Bank and Worcester Credit Union, Pet Rock Fest featured more live bands including Stefilia’s Stone, Valvatross and Hothouse, a vegetarian food court, games for kids, contests for dogs, a cat photo contest, doggie massages, a doggie water park, demonstrations, exhibits, vendors and, most importantly, hundreds of nonprofit groups devoted to animal welfare causes. All animals.

Congratulations to our Adoptable Pet Parade winner, Big Fluffy Rescue. Judged by Ceva and Worcester Credit Union, Big Fluffy Rescue received $500 for its organization. Two lucky lottery winners each won $500 from Pet Rock Fest for its organizations: and Canines for Disabled Kids.

Pet Rock Fest gives 100 percent of its proceeds to worthy animal related charities that support a variety of causes, from shelters to law reform to farm animal sanctuaries.

For updates visit or check us out on Facebook at and on Twitter @Petrockfestival.

Check back often for announcements on our charitable donations, other events, and date for Pet Rock Fest 2014!

Celebrating 15 years, Pet Rock Fest is the largest event of its kind in the Northeast, an annual festival that promotes kindness to animals and responsible pet ownership. Pet Rock Fest, held in September each year, is a family festival that features guest speakers, vegetarian food, live music, games, events, a raffle, vendors, and hundreds of area animal welfare organizations. Pet Rock is a nonprofit 501(c)3 organization. Donations are tax deductable.

Pet Rock 2012: What a Day. What a Year.

Pet Rock Fest, which happened on Sunday, Sept. 9, at Quinsigamond Community College had to be one of our most successful yet. And that’s thanks to you!

We will have feedback, photos, updates and more very soon, and plan to make Pet Rock Fest an ongoing effort to help animals throughout New England.

Sponsored this year by PetCo and TD Bank, Pet Rock is the largest animal expo on the East Coast. A daylong festival of fund raising fun for the entire family, including your dog, Pet Rock’s primary purpose is to promote responsible pet ownership, bring attention to animal cruelty and educate humans on a variety of animal related issues. Proceeds benefit New England animal welfare organizations. Pet Rock has given tens of thousands to worthy charities, including the Sterling Animal Shelter, the ASPCA Bird Program, Foster Parrots, Humane Society of the US: Youth, NEADS, the MSPCA, Animal Legal Defense Fund, Mass Vest A Dog, Foster Parrots, Commonwealth Cats, Echo Dog and many more.

Pet Rock Fest boasts live music, vendors, a food court sponsored by the Boston Vegetarian Society, a “kind kids” booth, the Blues Clues mascot, games, prizes, raffles, speakers, rides and more than 200 breed rescues, shelters and animal welfare organizations.

This year’s headliner was The Jon Pousette-Dart  Band featuring Jim Chapdelaine, and supporting acts Heather Maloney, Stefilia’s Stone and Pop Alert.

Congrats to Pug Rescue, which won our coveted Adoptable Pet Parade, receiving $500 from Pet Rock Fest. Our two lottery winners were Almost Home Rescue and PittieLove Rescue, each also receiving $500 from Pet Rock Fest. Congrats also to our dog contest winners, as well as our cat photo contest winners, which will grace the pages of our 2013 Pet Rock Fest calendar.

Pet Rock will be announcing its beneficiaries soon, choosing New England area animal welfare groups to receive donations from the festival. Because of you, we’re able to help many animals this year.

Pet Rock Fest 2012 also featured a rabies clinic and microchipping by VCA, doggie massages, agility course, amateur dog show (with categories such as “owner-dog look alike” and “best vocalist”), New England Frisbee Dog Group, adoptable pet parade with prizes for participating rescues, professional photos portraits of your pet, cat photo contest and the popular doggie water park.

Visit here for our updated list of nonprofit animal organizations who participated.

Visit here  for our sponsors and vendors.
Are you interested in sponsoring or being a part of Pet Rock Fest 2013? Email
Pet Rock Fest on Facebook. Pet Rock on MySpace.
The Pet Rock Fest and the Worcester Animal Rescue League are proud to announce that responsible pit bull owners can attended Pet Rock 2011 with their canines, muzzle free! An exemption from the Responsible Pit Bull Ownership Ordinance has been made to allow responsible dog owners to enjoy a fun day at Pet Rock with their canine best friend! Dogs of all breeds attending must be well behaved with dogs and people, leashed (no retractable leashed), and have a valid dog license.

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