The Festival


Pet Rock Fest is excited to announce that the 18th annual festival will return for the second year to Becker College on its Leicester Campus.

This annual event will be held on Sunday, Sept. 11, from noon to 5 p.m. (rain or shine), and will surely be even better than last year. The event features all of the popular attractions, and continues to put the spotlight on the animal welfare organizations of New England that work hard to promote kindness to animals.

Becker College is an enthusiastic host, and welcomed Pet Rock Fest last year when the animal welfare nonprofit needed a new home.

Since the college offers nationally recognized degree programs in animal studies, has an Equestrian Center for academic and athletics programs, and offers an on-campus clinic open to the public, the relationship between Pet Rock Fest and Becker is symbiotic.

“Becker College and the School of Animal Studies and Natural Sciences is pleased to host Pet Rock Fest again,” said Julie Bailey, DVM, dean of the school. “The values of the event align with the values we strive to instill in Becker students, including empathy and social responsibility.”

Held on the campus property close to Leicester Common, the venue offers easy access from Route 9, plenty of parking, and space to bring back all of our attractions, including K9 demos, the Pups in the Air Frisbee dog team, live music, Juno’s Place, the Book Nook, photos with pets, the Adoptable Pet Parade, Amateur Dog Contest, vegetarian vendors and our wonderful sponsors and animal welfare organizations. The property also offers a large, wooded area with picnic tables, where you and your dog can hang out and relax.

“With its veterinary program and enthusiasm for letting us host our event there, this pairing was a no-brainer,” said Founding Partner Charlene Arsenault.”The event focuses on kindness to all animals, and the college clearly shares an appreciation for that message. Now that we got our feet wet at the new location (quite literally, in that it was pretty drizzly last year), we’ve worked out some kinks to improve the flow and feel of our festival this year. It took us years to establish this at our previous locations, and we have confidence that our momentum can continue here.”

“We are so very happy to have found a partner in Becker College,” said Founding Partner Jeannie Hebert, “which is not only eager to work with us, but shares the Pet Rock Fest mission of education to bring about fair and kind treatment of animals in our society.”

Pet Rock Fest will send updates soon with event schedules. Sponsors include 98.9 FM, Mike’s MoonWalk Rentals, Pet & Tie, Auburn Animal Hospital, Especially for Pets, Ellie’s Pet Barn, Pet Wants, Casella Waste, Ellie’s Pet Barn, Charter TV, the Telegram and Gazette and John Paul Pet.

Pet Rock Fest features live music, including the Houston Bernard Band, She’s Busy, James Keyes and more to be announced. It also features performances and games for kids,  Bobbi the Clown, the Annie’s Book Stop Book Nook, Pups in the Air Frisbee Dog Team, clinics and presentations by Becker College, doggie massages, photos of your pets, animal mascots, vegetarian food court, games for kids, contests for dogs, a cat photo contest, photos with your pets, doggie massages, a doggie water park, demonstrations, exhibits, vendors and, most importantly, hundreds of nonprofit groups devoted to animal welfare causes. All animals.

This is an alcohol-free event, and drones are prohibited.

Pet Rock Fest gives its proceeds to worthy animal related charities that support a variety of causes, from shelters to law reform to farm animal sanctuaries.

For updates on the plans for the day, groups signed up to attend, and other official or not so official news, visit or check us out on Facebook at and on Twitter @Petrockfestival. There is also a list of charities supported by Pet Rock Fest, as well as history of the festival, on the site.

Celebrating 18 years, Pet Rock Fest is the largest event of its kind in the Northeast, an annual festival that promotes kindness to animals and responsible pet ownership. Pet Rock Fest, held in September each year, is a family festival that features guest speakers, vegetarian food, live music, games, events, a raffle, vendors, and hundreds of area animal welfare organizations. Pet Rock is a nonprofit 501(c)3 organization. Donations are tax deductible.

Becker College is ranked by The Princeton Review as one of the best 380 colleges in the U.S. With a 95 percent placement rate for its graduates for employment or further study, Becker serves more than 2,100 students from across the country and around the world. Becker offers a wide range of quality degree programs that prepare graduates for the challenges and entrepreneurial opportunities of the 21st century.  Like the college on Facebook. Follow the college on Twitter @BeckerCollege.


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